Brand Identity Management in Developing Brand Equity of Enterprises and its relevance in Entrepreneurship Training in Uzbekistan

Abstract

The article discusses role of national brand equity management in formation and development of company’s brand identity. It describes the business sides when the entrepreneur needs to understand and handle the brand identity management. By understanding and implementing this technique,national companies in Uzbekistan will be able to establish growth of their businesses in future.Learning from this strategy can be adopted as part of Entrepreneurship Training and Intervention in Uzbekistan and other countries.