Role of Entrepreneurial Orientation in Assessing Firm Performance: A Literature Review

Abstract

Entrepreneurial Orientation has acknowledged significant theoretical and practical consideration, signifying one of the limited areas in entrepreneurship research where accumulative frame of knowledge is emerging. Therefore, this is the time to prepared the document, to review, and to assess the accumulative knowledge on the defined association between EO and business performance. Hence, encompassing ahead on qualitative valuation, we have chosen to perform a literature review to understand the role of entrepreneurial orientation in assessing firm performance. We have chosen Journal of Small Business Economics with a time frame of last five years (2015- 2020) to help the future researchers scholars to get the latest insights about the current theme in different dynamics.