Using Social Media to Support Women Entrepreneurship

Abstract

Social media, which are easy to access tools that allow digital communication and collaboration, are increasingly making an impact on business world. It is for that reason very interesting to study that how social media fosters Women Entrepreneurship. Recent studies show that these days' women spend less time reading newspapers and magazines, listening to the radio, or watching television than they did in the past. More women are found on social networking sites. But in India, internet penetration amongst women is much lesser than men. Internet use in India is dominated by shared use in offices and internet cafes and highly correlated to education and income. Hence, India's conservative social inequalities offline also show up online. Taking this issue in hand, this paper examines the prevalence of opportunities in social media for women entrepreneurship. Key Research question of this study is - How can women leverage upon social media for the entrepreneurial activities. In conclusion, Social Media presents abundant opportunities for women to lead, effect change, innovate, and build relationships across sectors, locally, nationally, and globally through various social media tools.