Marketing Problem of Rural Women Entrepreneur: A Study of West Bengal

Abstract

Women Entrepreneurship acts as a positive catalyst of economic uplift of the country. Naturally, the financial empowerment of society depends on meaningful deployment of women talents. Women Entrepreneur either personally or group innovates or initiate, organize, run a business by taking a risk, maintaining coordination & control of the business and also explores employment avenues by harmonizing private, indoor and outdoor social life. Before marriage women generally depend on her parents and after marriage, she supposes to trail the path of the husband. As a result, women neither have the property nor financial access which is essential to start a business. In West Bengal the rural women have the talent to take up innovative economic activities but till date their talent is underutilized. Now they are formed women controlled institution and accessing credit from financial institution, start up fund, skill training, technical support etc from the scheme but they are not able to enter in marketing up to the pleasing level. It is the common major problem after finance. Although the government has laid special emphasis on the need still problem remain same. This study is done with the objective to identify marketing problem faced by the rural women entrepreneur in West Bengal. Through a rigorous theoretical and live inquiry, the paper tries to explore the problems faced by women and the challenges they face to enter into the market and suggested remedies.