Green Entrepreneurship – An Empirical Investigation on Growing Need for Green Products and Services

Abstract

This paper proposes the idea of ‘Green Entrepreneurship’. The paper focuses on the need for green products and services and resultant opportunities for entrepreneurs to practice green entrepreneurship. The paper investigates growing need for green products and services with the objective to advance the green entrepreneurship. The paper also endeavours to look at concept of green marketing and its impact in the environmental issues.