The Entrepreneurial Journey of Satyajit Bhatt: An Efficacious Pair of Peril and Potential

Abstract

The case study explores a saga of an out-of-the-ordinary entrepreneur who did not come from Affluence, Family Business Background or a Stereotypically Entrepreneurial Community. Satyajit Bhatt is a Self- Taught Entrepreneur, having an Exhaustive Insight of Pharmaceutical Market and established a venture named Nimbus Marketing and Nima Medical Store. After investing his seven months of salary into a single project of NIMBUS MARKETING he has also registered the companies namely Neon India Medical Agency and Nephurocare Pvt. Ltd. After the experience of success and failure of all three ventures; later he has also started a new venture named Benovo Remedies. Entrepreneurship Trainers, Teachers and students may study this case for discussing the time-worn questions: (1) Whether entrepreneurs are born or made (2) Leadership style and roles of a first generation entrepreneur and (3) Succession Planning for Entrepreneurs.