EDII Reports 111 (July - September 2020)

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Entrepreneurship Development Institute of India

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From the Director General's Desk: The Pandemic and Entrepreneurial Responses – COVID-19 has created difficult conditions and situations for almost every sector. While some enterprises have fazed in the face of adversity; some have sprung back with resilience and renewed resolve. Entrepreneurs have pivoted their businesses through repurposing and redirecting existing knowledge, skills, people and networks to new needs that have emerged. From startups and individuals producing and selling face masks and shields to their local communities to local taxi startups turning into grocery delivery companies, the nature of innovation is often incremental but, at the same time, essential for survival and to adapt to the ‘new normal.

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